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Tyler Thompson took some cues from his friend Dustin Curtis (who you might remember as having redesigned American Airlines’ website) and decided to take it upon himself to redesign the boarding pass for Delta.
His redesign makes use of larger type in order to highlight the parts of a boarding pass that are important to both the traveler and the airline personnel who may be checking the pass. Everything about it makes so much sense which is probably why it will never ever get implemented for widespread use. Sadface. :( [via]
These are gorgeous, but not very good. The tall font is classy, but hard to read at angles, specially from the side. It might also clash with certain Airline’s branding (stick to Helvetica). The use of color is nice, but in the age of cutting corners, black and white would be more economical (the large black tag with reversed type would be great if the type weren’t so thin and bleeding-prone). The only thing that really matters for the airline personnel is the bar code, which is way to small (It could take the entire height of the paper along the right edge). The use of the map is just silly and gets in the way of long names… my 2 cents. :)