The latest THINK! campaign from the British Department of Transportation aims to make drivers on the road more aware of their two-wheeled counterparts that share the same space. The PSA/ad shows motorcyclists riding on the road with large neon signs attached to their vehicles that show their name and some basic info about them. The neon rigs are beautiful just by themselves and seeing them shining so brightly in this dark city is pretty neat.

If you’re interested in seeing how this PSA was made, check out the video below. [via]

The song is Steph Altman’s song entitled “If You Got To Know Me”.