Color Sensitive Interactive Billboard from milton cj on Vimeo.

The Public Ad Campaign posted this video of one of IBM’s “smart billboards” that changes its color based on who is standing in front of it. Using colored LEDs and a camera, the billboard sees the subject and changes its appearance based on what the viewer is wearing.

The task here was to show that consumer data based around color could have huge implications around shipping, inventory, and overall sales of a product.