The last Sierra Mist brand redesign by Arnell Group was unveiled back in October 2008 to lots of ridicule. Now, less than 2 years later, Arnell Group (right?) has once again redone the branding and packaging for the imitation 7-Up/Sprite drink, this time doing us all a favor and getting rid of the blurry logo that some say may have been done by an intern.
I think it’s a huge step forward but I can’t help but think the damage done to this brand is irreversible after so many redesigns in the last 10 years.
I can’t help but think that maybe “the damage done to this brand is irreversible after so many” years of being a shoddy knock-off beverage that isn’t all that satisfying or (somehow) thirst quenching.