idsgn has a nice write-up about the new Quaker Oats logo which shows the famous man-in-the-Quaker-hat busting out of his circle and living instead in the humble empty space inside the letter Q. It’s not a bad looking logo and it uses the Archer typeface quite nicely.
The logo is apparently so new that it hasn’t even shown up on the official Quaker Oats website yet.
