“Apple of My Eye” – an iPhone 4 film – UPDATE: Behind the scenes footage included from Michael Koerbel on Vimeo.

Michael Koerbel’s short film “Apple Of My Eye” is amazing because it’s one of the first features to be shot and edited entirely on the iPhone 4. Michael made use of the iMovie app on the iPhone 4 to piece his videos together and as you can see from the video above, the output quality is superb! What’s even more impressive is that the budget for this entire film was $103!!

This is so far the strongest reason I know of jumping into the iPhone 4 market.