A guy named Mike is featured in this video walking from New York to San Francisco.
The video is supposedly an ad for Levi’s and it looks like somebody here has found the casting call for it:

We are looking for a male model with a great personality to be the lead in a viral advertisement for Levi’s Jeans. This project is going to be an epic adventure across America with a small crew in an RV. It’s not a lot of pay, but great exposure and opportunities will come from it. Must have a positive attitude and great work ethic. We will be driving from New York to San Francisco over 14days. Once in a lifetime opportunity to see all parts of America!

Flying to New York on 6/17/10 – Returning to Los Angeles on 7/1/10.

2 minute time-lapse of someone in Levi jeans walking across America from New York to San Francisco.

Lead / Male / All Ethnicities / 18 – 25 years:
This model will be the lead who walks from New York to San Francisco. Looking for the surfer/hippie type vibe. Long hair preferred. Must have a great personality and positive spirit. Need your body language and facial expression to come through in a stop-motion style of shooting. Natural, All-American look…

If you’re curious, here’s the path they took. [via]