I’ve been following Zach Klein’s work for a couple of years now and his latest project is worth making note of. He basically redesigned the Delta Sky Club portal page (the one you see when you agree to free Wi-Fi in their airport terminal) to show more than just useless news. Instead Zach imagines the portal as a means for Delta to connect with customers and offer a better customer experience overall.

This is what Zach says about the 1-hour project:

This morning I waited for a flight inside a Delta lounge at Salt Lake City’s airport. They offer free WIFI and once you agree to the terms and conditions they redirect you to the Delta Sky Club portal, a mostly useless page featuring not much more than weather from a city that’s neither my current location or destination, ads probably injected by the vendor that maintains this portal for Delta, and a few airline and news headlines that are completely irrelevant to my travel. We’re all familiar with these pages — you usually run into them anytime you use complimentary internet at hotels and airports, and they’re total junk.

The graphic above shows the current portal (top) and the re-imagined portal that I think Delta should take some cues from.