Above is a video of one experiement IKEA conducted in one of its UK stores after-hours. They released 100 cats into this particular store to see where they would go and where they would eventually find rest. It’s a pretty bold move considering the fact that none of these felines are TV-trained and at any given moment any of them could have crapped or peed on the nice furniture in this store. Luckily, this ad was made without problem and in the end you’ll see just how sweet this ad gets. [via]

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I am concerned by the seemingly complete absence of black cats. What’s up with that?
Yup, I totally agree… what’s wrong with black cats ? aren’t they “commercial oriented” enough ?! O_o
Might not be film cats, but they obviously have been selected for their colour and pedigree. lol. nice to see even felines aren’t exempt from the prejudice of social and racial exclusion.
my cats are in this ad – they just required them to be vaccinated… no colour/pedigree requests!
[...] recently conducted an experiment of sorts by releasing 100 cats into their Wembley, England store after hours to see what they would do–where the cats would [...]
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wow.. you people.. really need to get a life.. I had no idea (actually I did, just still shocked) that the film producers had to go out and make it a point to include a cat with dark fur, just to make sure some dumb racist human doesn’t get offended that there aren’t enough cats with dark fur. This isn’t even the full commercial.. just a snippet of it..
Seriously.. get a life..
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where my tortioseshell felines @ they’re ugly cute!
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