Jonas Bevacqua, co-founder of streetwear apparel brand LRG was found dead in his apartment today; he was 33.

LRG was probably one of the first brands I remember discovering when I first discovered this whole streetwear/urban apparel scene. Their collaborations stood out among others mainly because they always seemed to come out with great looking product, good names adorned to their collabs, and an always interesting line-up of famous faces sporting their gear and getting the word out to the rest of us. There’s no doubt that Jonas played a good part in all of that. The LRG website has a statement about his death.

Here’s a quick video from a Karmaloop interview he did about his passions, his direction, and his motivation for the brand.