Brand New is reporting that Ben Sherman is slowly rolling out a new identity that does away with the stylized logo they’ve had for so long and replacing it with a very plain sans serif logo. The new logo is already on their website and it looks like at least one store in the UK carries this new identity with it.
I’m not sure if I hate it or love it. I just know that I already miss their old logo.
I’d call it text. If that’s a logo, lemme bust open Microsoft Word and I’ll knock out rebranding for a few thousand companies before the day is over.
Personality transplant gone wrong.