I saw a profile of Icon at the 99% Conference. That video was done by Cool Hunting and it showed how this start-up company bought used Ford Bronco’s, gutted them inside and out, and retrofitted them with modern parts so they would run just as well as a new car off the lot.

While I’m waiting for Cool Hunting to release that video they showed at the conference, you can enjoy William Bradford’s short video on this company below.