Yiying Lu, the designer most famous for Lifting A Dreamer (aka “Twitter Fail Whale”) has uploaded this video showing herself painting these neat illustrations of women wearing carnivorous hats with QR codes embedded seamlessly in them.

If there’s a single valid reason for using QR codes, this is it. Every other reason is an instant fail. Check out the video below.

Creating Digital Art: Beautiful Traps QR Code Art Project by Yiying Lu from yiyinglu on Vimeo.