Condition One Technology Video from Condition One on Vimeo.

I really like what Condition One is doing for the future of journalistic storytelling. By using a wholly immersive media experience, Condition One is pioneering the art of storytelling by allowing field photographers and videographers to capture a scene from a near 180-degree viewpoint which then allows a reader or viewer to engage with that video in whatever way they want.

It’s not entirely new technology (TourWrist sort of does something like this with still images rather than video) but the implementation seems more solid than anything else out there. If you want to see how it’ll play out in the real-world, Condition One has a free showcase app available for the iPad. Get it, it’s crazy.