This is very interesting. Tumblr’s Storyboard has exchanged a few words with the person responsible for Barack Obama’s Twitter account. The person in question is a woman named Laura Olin and she describes very briefly what the experience was like working for the President during his re-election campaign and how decisions were made on what to post, etc.
And how’d the Four More Years photo come about?
We’d all been there since 4am or 6am, we’re exhausted, I refused to believe that we were actually winning, but we started thinking, around 8:30 or 9:00, “What do we do next?” One of my team members remembered an amazing photo of the president and first lady hugging at the president’s last campaign rally in Des Moines. It’s this really beautiful photo at night — the only thing was that Michelle was facing forward and the president was facing away from the camera, So my boss, Teddy Goff, made the very good point that we should see the president’s face. I remembered that our campaign photographer had taken a series of really great hug photographs at another Iowa rally, in the summer, and I went to our photo editor and she was like “Yes!” She found the photo, I wrote a couple captions, we went with “Four more years,” they called Iowa, I hit post, and then I closed my laptop and we jetted to the victory party. Actually, none of us looked at how the posts were doing until I opened my laptop the next morning.