Wow! This thing looks amazing! SOMA is a brand-new water-filtration pitcher that uses bio-degradable elements to filter your water unlike the plastics and carbon used in filtration systems like Brita.
The SOMA is currently on Kickstarter with 6 days to go and a $50 pledge will give you the pitcher as well as a 6-month subscription that includes their filter. A bit pricier than a Brita for sure, but incomparable in design and aesthetic appeal.