how-a-4chan-hoax-gets-started

4chan is a fascinating and mysterious (and sometimes dangerous) place where a lot of what’s popular on the internet finds an audience and goes viral. Lately, 4chan members have been known to start hoaxes which lead to widespread confusion.

In this particular case, they started a fake death page for a young girl named Addison and a host of other viral media to make her death (caused by cutting herself to make Justin Bieber stop smoking weed) seem like a real thing. But it’s not, and this is how it goes down.