This is a great video with recorded sound bites from Lexus IS Chief Engineer Junichi Furuyama talking about how he and his team were given the task of making a better car than the BMW 3 Series (and Mercedes C-Class) sedans. In designing the new IS, they took elements from the Lexus LFA and helped the company redefine what it means to have a car that is fun to drive. If you don’t care about all that stuff, at least watch the video for the excellent craftsmanship and detail shots.