This is neat. A wonderful video from Kikkoman that traces the roots of its soy sauce brand. A story that travels from ancient Japan to the US with the company’s first factory establishment here in the Western world. The company has been family-owned ever since its inception and its creed — Make Haste Slowly (meaning to advance and grow but to do so with tremendous thought and care) — is a huge reason why the company has remained at the top of the soy sauce game to this very day.

Video directed by Lucy Walker.


Related: The unchanging Kikkoman Soy Sauce bottle design

ᔥ A Continuous Lean