I love this radical rebranding that Emmily Shaw has done for Kodak. It’s not official but if it were, it might give Kodak the sort of edgy look it needs to compete on the same level as it used to in the photographic industry. In Emmily Shaw’s rebrand, the traditional red and yellow logo gets a stark white and black/dark grey look with a new abstract “K”. Easily identifiable and nice looking overall.

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