Justin Marimon does some impressive work in this complete rebrand of National Geographic. From print media (magazine, business cards letterheads, etc.), to its TV programming, to its online social media sites (Facebook, Twitter, email blasts) and finally to its mobile and tablet sites, Justin goes all out in making the National Geographic brand fresh, bold, and still very yellow. It’s truly an amazing project he’s taken upon himself and one that I think National Geographic should keep in mind should they ever need a brand refresher.

Check out the design inside.