Read this interesting article from Bloomberg Businessweek about the friendly “feud” between Twist-Ties and Plastic Clips (or Bread Clips). Both are as ubiquitous as the other and chances are you actually prefer one over the other rather than simply liking both (for me, I prefer Twist-Ties). But despite the deep loyalty of consumers to one particular, both versions are selling well and collectively make up an industry that is worth $10 million.


Thanks G!