WTF for?

Superdry has opened a pop-up store on Chapel Street in South Yarra!
Head on over there to grab the latest and greatest Superdry stock in all of Australia!
The store is located at 413 Chapel Street (see map below).
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The store is only open until June 16th!

Life is simply too fast these days to be waiting around for you to put on some pants. So a group of guys in the video above have come up with an incredible skill set. They can run, jump, slide, and backflip into a pair of jeans. [via]
This is a skill to master for any [...]

The Superdry Technical Windcheater Jacket in black features a ribbed collar with ribbed cuffs, a double-layer zip system, and cuff thumb holes to keep your wrists warm.

This is pretty much the greatest jacket around.

So I’m just browsing the newly opened HUF online store and I see these 3M collaborations.
I have a thing for anything made with 3M reflective material. It doesn’t mean I’ll want to buy it and wear it. I just think it’s neat.
You can buy it at the HUF online store in 3 colors (orange, blue, [...]

The HUF online store is now taking orders!
Whee!!!

The 2008 sunglasses collection from Stussy is out.
As some of you may know, I work for Stussy Australia and you can pretty much bet on me asking warehouse for some of these the next time I go into work. I hope these have crossed the ocean into Australia already!

I have sunglasses that somewhat resemble these [...]

Is this real? A company called Under The Hood is selling “premium licensed apparel” that features Kellogg’s cereal mascots. [via]
Their current look book is just full of WOW (as in “WHAT THE HELL IS GOING IN HERE?!”).
You can grab the latest and craziest fashion trend over at their online shop, where you’ll find jeans, hoodies, [...]

The Keep Calm Gallery has a great selection of posters and odd prints that are all screen-printed by hand. The gallery consists of a variety of different artists so there’s lots of different styles of works to choose from. Certainly something you can decorate your home or office with.
You can even get T-shirts with the [...]

My friends over at Reason always seem to have something up their sleeve. For this upcoming Fall lineup, they’re releasing this insane Python print New Era 59Fifty hat. It’s got glow-in-the-dark buttons, eyes, and embroidery along with a snakeskin under-brim! The inside of the hat is lined with black satin.
It’s not the most casual hat [...]