This is pretty neat. To help promote the launch of their Levi’s Commuter Jeans (see ad here), Levi’s invited 12 bike crews and cycling enthusiasts to the Levi’s Tailor Shop to make custom denim jackets that reflect each person’s/company’s character. The designs were all either custom screen-printed, stenciled, sewn, or all of the above.
Included in the list of jacket collaborators is All Hail The Black Market, Godspeed, Zeitgeist, Prolly Is Not Probably, Fast Folks, NYC Velo, Ritte Racing, Moth Attack, Time Cycle, R.E. Load, and Affinity Cycles.