
I wanted to post this before I left for class.
Thanks for stopping by Gordo!

So…that video of the very cute cat diving into those boxes? Yeah, Japanese.
But that’s not all. The cat maintains a blog (obviously, the owner does the posting) and it’s full of cute and funny videos of Maru doing cat things (like drinking water, walking, sleeping, eating, staring…etc.).
Anyway, the blog is worth subscribing to. That’s all I wanted to say.
According to this hypothetical video, a major earthquake that California has not seen in about 300 years will strike tomorrow, November 13, 2008. Thousands could die, many more will be left homeless, infrastructure could be crippled, and there will be hundreds of billions of dollars in damages.
While humans cannot control what nature unleashes upon us, we can however be prepared for such a catastrophic event. That’s what this fantastic video from Theo Alexopoulos is trying to convey to the masses.
A graduate of Art Center College of Design, Theo is a motion-graphics designer who worked with the USGS Multi-Hazards Demonstration Project to make this video about what could happen physically, socially, and economically if the West Coast were hit with the strongest quake in modern history.
Enjoy the great video above, but don’t let the message fly by. Learn more about the possible scenario at Shake Out and head on over to the Preparedness Now page to view the video above in high quality.

So news has been going around lately that McDonald’s in Japan is experimenting with a concept store that has no McDonald’s branding whatsoever. The stores are strictly black, red, and white and do not feature the famous “golden arches” anywhere.
What’s even weirder (or cooler) is that the menu is limited as well, consisting only of 2 food items — a double quarter pounder with cheese and a quarter pounder with cheese (of course there are drinks and fries). As you can see in the image above, even the packaging is kept as plain as possible.
I actually like the idea. It’s not like McDonald’s needs to advertise themselves as a restaurant anymore (seriuosly, who hasn’t heard of the place?) and I think if they ran with this look, they could really make this their own as well. Anyway, if you’re in Japan, there are currently two locations open 24 hours; one in Omotesando and the other in Shibuya East.
Head on over to this unique McDonald’s website to learn more about it.

Dreams shattered: Those New Balance x DDC Lab collaborations that feature a sneaker almost completely covered in reflective material are limited edition and expensive. How expensive? Try $500 (actually $498).
Oh, and there’s only going to be 60 of them released. That’s so retarded. Those glass beads that make up the reflective material might as well be crystal at that price.