AICP Southwest Sponsor Reel by Corgan Media Lab

November 6, 2009 @ 1:23 am

AICP Southwest Sponsor Reel by Corgan Media Lab from Corgan Media Lab on Vimeo.

Corgan MediaLab created this beautiful sponsor reel free of charge for the Association of Independent Commercial Producers Southwest Awards. I’ve seriously never seen sponsor logos so well presented or displayed. If all sponsor ads looked like this, I wouldn’t mind watching these all day long.

The secrets behind the billboards in Times Square

September 25, 2009 @ 2:02 am

Engadget has a fabulous video interview with Meric Adriansen, one of the designers for some of Times Square’s most engaging and in-your-face advertisements. Meric’s designs end up using some of today’s most hi-tech computer setups just to display several seconds of advertising in a loop. Pretty fascinating info overall.

NYCGO.com commercial

March 28, 2009 @ 9:33 am

I’ve been seeing these colorful print ads everywhere in New York and I’m liking them very much. The video version above is just as good.

Netflix pop-under ads

February 6, 2009 @ 11:08 am

netflix-pop-under-ad

I hate those Netflix pop-under ads that get served on just about every site on the web. It doesn’t matter if the same site has already served you a Netflix pop-under, it’ll just continue to give it to you until your computer slows to a crawl. The worst part is that I often don’t even know I got a pop-under until I close my main browser window (which is hardly ever) and then I see all of these little red windows everywhere.

Netflix is a great service and all, but seriously they need to stop it with these. Can’t they do normal ads like everyone else? If you hate them too, I encourage you to call customer service and give them a hard time about it.

UPDATE: Just got off the phone with Netflix. Apparently they have no control over how their ads are served. The person I spoke with said that anybody can sign up to be an affiliate and as a result they have no way of doing any sort of quality control with their ads. It sounds like the format of the ads are controlled by individual websites and/or ad services. Boo! Looks like we won’t see an end to this anytime soon.

However, the person I spoke with did say that they would do an investigation if they get enough concerned calls about this issue, so call in and voice your opinions about these pop-unders!

Sneak peak of Super Bowl XLIII commercials

January 30, 2009 @ 1:30 am

superbowl-xliii-ad-sneak-peak

AdWeek is showcasing some sneak peaks at Super Bowl XLIII commercials at their website. The great thing is that you can sit back and enjoy the commercials back to back without having to click on each video (it just plays the entire list). As always, the GoDaddy.com ad is incredibly retarded (I don’t understand how their ads translate into sales).

Keep in mind however that these are sneak peaks so some commercials are not fully there. You’ll have to wait until Sunday to see those in full.

Google gets directions wrong in Subway advertisement

November 14, 2008 @ 10:08 pm

You may have read news reports about it or actually seen this with your own eyes if you live in New York, but in case you don’t know, Google continued their takeover of major city trains with their latest ad campaign covering an entire NYC Subway line (the previous cities that Google did this to were Chicago and San Francisco).

Google advertised on the S shuttle train that runs between Times Square and Grand Central Station with these full-body cover-ups showing the infamous Google Maps mascot (yellow man) and a big URL pasted on the other side of the train.

According to Advertising Age, the directions given inside the trains for directions to Madison Square Garden via Google Maps transit is wrong. Oops!

The directions tell people to take the 1/2/3 trains from Grand Central to 33rd Street and then walk — the only problem is that the 1/2/3 trains don’t run from Grand Central. They run from Times Square. It’s not the biggest mistake (I mean, the stations are only one stop away on a shuttle train), but it is a major mistake considering the scale of these ads.