September 25, 2009 @ 6:24 pm
Shelby White over at WANKEN created this absolutely gorgeous annual report for a class he was taking at the Art Institute of Seattle. It wasn’t done for Helly Hansen, but if anybody at Helly Hansen is smart, they’d keep an eye out for Shelby’s work in the future.
Check out some more images from this annual report below.
March 28, 2009 @ 7:16 pm
Brandon and I went to explore the Glenwood Power Plant today along the Hudson River.
It was one of the coolest places I’ve ever been to (Freedom Tunnel included). I have lots of great photos to go through and I’ll upload them all soon. But for now, here’s a quick shot of Brandon and I climbing up the smokestack. Let me just say that it was wonderful and very, very tall.
More photos to come!
February 13, 2009 @ 10:38 pm
Photo: Pepsi sign in Powell station by cappenstance
AdAge is reporting that Pepsi had a 43% drop in profit during the 4th quarter (2008). Could this have something to do with consumer backlash against the new company logos (yes, all of them) that reportedly cost the company more than $1 million to implement? Possibly. But the company is saying that it’s mainly due to restructuring costs and writedowns and the overall state of the economy.
Say and think what you will, but I believe this is a clear sign that something went wrong with the latest redesign of the company’s main soda brand. Any sort of familiarity with the brand went out the window when they introduced that logo that looks like a stumbling fat man.
January 2, 2009 @ 2:31 am
The Brand packaging designed here by Jesse Kirsch, a graduate of the School of Visual Arts, reminds me a lot of the Home Brand packaging from Safeway. I mean that not so much in the way that it looks comparatively, but more based on the fact that both use bold and very contrasty type and colors to maximize the generic name of each product. I really wish everything was so clearly labeled sometimes.
