Harc Lee thought up this brilliant naked aluminum Coca-Cola can in order to reduce energy use in the manufacturing process. Because the can uses an imprinted Coca-Cola logo rather than a colored logo dying process, companies who make use of this can potentially get rid of toxic paint processes which harm the environment.
Whether you believe the environmental claims or not, I think making aluminum cans like this is awesome. I would love for a beverage company to do this.
Maybe it’s another example of me following my gut instinct at first glance, or maybe it’s just coincidence, but when I first saw the widely spread Pepsi vs Coca-Cola logo chart making the rounds on the internet, I decided not to post it because I had an inkling that it was spreading false information. I didn’t really bother to research it further however because honestly it wasn’t of much interest to me (and it wasn’t really swaying any particular decisions about my beverage company of choice).
This seriously messes with my mind. But oddly enough, I would love to see this on store shelves. The blue is kinda nice. Click on the image to see it bigger.