Tag Archives: consumers

The Zero Moment of Truth

Part of the Google Think Insights plethora of information this video shows how Google found a new “moment of truth” step that comes before actual shopping and buying. It’s being called the “Zero Moment of Truth” and it involves consumers … Continue reading

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Smart Car: Against Dumb

Smart Car – Against Dumb from Buck on Vimeo. Buck is behind this playful ad from Smart Car called “Against Dumb“. The ad encourages consumers to think and act more responsibly when making purchases. Looks great and sends a good … Continue reading

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Outdoor advertising techniques in Chicago

I really enjoyed watching this old-timey video explaining some techniques on how to reach consumers in Chicago using outdoor advertising. Look at those ads going up via wheat paste. Ahh…I need to go out and do some soon! [via]

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