A video and website by Natalia Stuyk.
Keghan’s hair is amazing here. But I digress. Here’s ROCKETBOOM’s brief history of the animated GIF.
Now that you know the official pronunciation from the founder of the GIF himself, here it is one more time from the Pronunciation Guide.
Tumblr founder David Karp presented GIF creator Steve Wilhite with the 2013 Webby Lifetime Achievement Award for his loveable digital creation, and as his acceptance speech, he puts it out there once and for all: IT’S PRONOUNCED “JIF”, NOT GIF. And there you have it.