Nikki Finke has a very surprising write-up about how the movie Bandslam (starring Vanessa Hudgens, Aly Michalka, and Gaelan Connell) is an excellent example of how a great movie can suffer from poor marketing.
I thought Bandslam was simply another movie similar to High School Musical because of the way the trailers showed Vanessa Hudgens up front and center. But it turns out that Bandslam is much more than just a typical teen feel-good flick. It’s an indie movie with an incredible soundtrack that has been buried by critics and potential viewers because many are turned off by the fact that it looks like another Disney film when it is far from it. I mean, just look at how the marketing folks behind this film put Vanessa up front and center on the movie poster above! Even I dismissed the film for being another Disney dud after seeing the poster.
Folks close to the film are now saying that Summit Entertainment has failed incredibly at making this movie appeal to a wider audience and that there’s no way of going back at this point. So sad. Maybe I’ll go and watch this now though now that I know this.
In an effort to remain afloat in this ailing economy, Pizza Hut has decided to re-brand some of their stores as “The Hut”.
IDSGN reports that Pizza Hut spokesman Chris Fuller has confirmed that the name change is only a marketing effort and not a permanent change for all stores.
I like their new all-red pizza boxes, but not so much their new (or old) logo. Doesn’t the name remind you of Jabba The Hut?
If for some reason you’ve never seen Star Wars, then you’d probably think the Death Star was run by a bunch of English-speaking Germans after watching this video. But of course, most of us (if not all of us) know that this is not true. The Death Star is really just a big viral marketing machine for videos like this to be built upon! [via]
The Precinct, a motion-graphics, marketing, and design firm originally located in Sydney, created this beautiful typographical video to welcome themselves into their second office in Melbourne, Australia. Known to some Australians as “the most romantic city in Australia”, the Precinct ran with this idea and created the video with idealistic 50’s romance music.
