Here are some photos from the Superdry New York store launch party which was held last night. The store was closed to the public from 6PM onward and open only to invited guests and press to see the full set of apparel, bags, accessories, and jeans. I was told that folks from the UK (Superdry’s headquarters) were at the event to see the opening of the company’s first dedicated Superdry outlet. The store itself is huge (one of the largest single clothing retailers along Broadway) and the inside is outfitted with unique clothing shelves that were branded and made to look like they were picked up at the junkyard.
While people were mingling and having food and drinks, I looked around at their line and was impressed with their line of jackets, some of which I don’t recall seeing at their online store at Cult. In any case, I really wanted to try them on but I felt a bit weird doing so at the opening party, so I’ll probably head back in at a later time and let you know how they feel.
The attention to detail even came down to the tags on the clothes as some items included a nice and beat-up aluminum piece to take home after purchase. Overall, the store is worth a visit and inside you’ll find a wealth of great clothing and accessories options for this coming winter. If you aren’t in NYC, here are some photos you can check out.
Microsoft Windows 7 was launched today and this humorous Funny or Die video shows how you can throw a special Windows 7 party like no other! If you want to bypass torrenting altogether, you can get the 64-bit version of Windows 7 using these Hotfile links. But since WIndows 7 is only $29.99 for students with a valid .edu email address, you might as well just buy it.
Directed by Spike Jonze and starring Kanye West as himself, this short film is straight-up WTF. I need somebody to explain this one to me. I’m all artsy-fartsied out.
I went to the Donnis x 10.Deep mixtape release party last night in DUMBO. It was packed and it was HOT. It was probably the hottest party I’ve ever been to and the fans on the ceiling weren’t quite helping to cool anybody down. Regardless of the heat, I stayed and ended up seeing Donnis come on stage and perform a couple of his songs which are featured on his 10.Deep mixtape.