Maybe it’s another example of me following my gut instinct at first glance, or maybe it’s just coincidence, but when I first saw the widely spread Pepsi vs Coca-Cola logo chart making the rounds on the internet, I decided not to post it because I had an inkling that it was spreading false information. I didn’t really bother to research it further however because honestly it wasn’t of much interest to me (and it wasn’t really swaying any particular decisions about my beverage company of choice).
Us Weekly magazine has exclusive video of a never-before-seen 1984 Pepsi commercial rehearsal mishap that left Michael Jackson with 2nd and 3rd-degree burns to his head and face. Although purely speculation at this point, many are saying that this was the event that may have caused Michael Jackson to be addicted to prescription drugs.
Yesterday morning, the Pepsi-Cola company sponsored an event where they would give out 250 opening day tickets to Yankees Stadium. Unfortunately, the company pretty much lied about the ticket giveaway and what resulted was a large magnitude of angry people shouting “Pepsi sucks!” in Times Square.
Apparently Pepsi is randomly unveiling a new beverage called Pepsi Natural at select retailers. The drink is said to be made from sparkling water, sugar, and kola nut extract instead of the high-fructose corn syrup that is found in traditional Pepsi. The new drink also comes packaged in a nice glass bottle with simple lettering to indicate the product name and contents. And quite frankly, the new Pepsi logo actually looks good on it in one single color (but damn, that Pepsi logo typeface is still ugly as hell).
AdAge is reporting that Pepsi had a 43% drop in profit during the 4th quarter (2008). Could this have something to do with consumer backlash against the new company logos (yes, all of them) that reportedly cost the company more than $1 million to implement? Possibly. But the company is saying that it’s mainly due to restructuring costs and writedowns and the overall state of the economy.
Say and think what you will, but I believe this is a clear sign that something went wrong with the latest redesign of the company’s main soda brand. Any sort of familiarity with the brand went out the window when they introduced that logo that looks like a stumbling fat man.
