Photo: Pepsi sign in Powell station by cappenstance
AdAge is reporting that Pepsi had a 43% drop in profit during the 4th quarter (2008). Could this have something to do with consumer backlash against the new company logos (yes, all of them) that reportedly cost the company more than $1 million to implement? Possibly. But the company is saying that it’s mainly due to restructuring costs and writedowns and the overall state of the economy.
Say and think what you will, but I believe this is a clear sign that something went wrong with the latest redesign of the company’s main soda brand. Any sort of familiarity with the brand went out the window when they introduced that logo that looks like a stumbling fat man.
