July 9, 2009 @ 10:12 pm
Penfield is having an enormous sample sale next Friday, July 17, 2009 at Reed Space. The sale will last until that Sunday, July 19, 2009 and you can expect to see items marked down up to 70% off!
Reed Space is located at 151 Orchard Street in New York City (see map below).
December 3, 2008 @ 12:45 pm
Photo: The Citrus Report
For the upcoming Fall and Spring seasons, Jeff Staple will be designing an exclusive line of sneakers for Payless that will be marketed under the “STPL™ 4 Airwalk®” brand.
This is the same Jeff Staple behind Reed Space who marketed a shoe with Nike called the Pigeon Dunk that retailed for $250 and can fetch a market value of about $2000 or more. Still, it’s not like his $50 Airwalk shoe will be cheap for Payless buyers either, but I guess it’ll be nice to see a Jeff Staple item in the double digits.
Thank you Liz for the corrections!
November 12, 2008 @ 12:01 am
3sixteen is teaming up with Reed Space to provide a limited-time-only discount on previous 3sixteen season apparel and accessories. The pop-up shop for 3sixteen will be situated inside the Reed Annex on Orchard St (right around the corner from Reed Space).
The items will be available starting November 13th until November 23rd only, so if you’re looking for a Thanksgiving gift of some kind (does anybody gift on Thanksgiving?), hit up the shop and see if you find anything you might like t buy.
January 30, 2008 @ 9:14 pm
Beginning tomorrow, January 31st, Reed Space in NYC is having a store sale. Everything in the store will be marked down. The interesting part about this whole sale is the way it is being conducted by the store.
For every day that the sale goes on, the percentage of markdown at the store will also increase by 10%. So on the first day [Thursday], the sale will be 20% off store-wide. On Friday, everything will be 30% off; Saturday, 40% off; and on Sunday, the entire store will be 50% off.
This is probably one of the best sale idea I’ve ever seen. Since Reed Space stocks items that are usually high in demand but with limited stock available, this puts buyers in a tight spot. Does one sit around and wait for items to get cheaper as the days go on, or should they buy right away, assuming that items will be hot and be sold out quickly? The risk is there, and Reed Space puts it in front of the consumer to make the decision.
In the end, the great thing behind this sale scheme is that it forces individuals to go to the store every single day to check out what’s left and to find out how much it is on sale for. Anybody in retail knows that an increase in foot traffic is never a bad thing.
If I owned a store, this is exactly how I would run a sale. Brilliant!
