November 13, 2009 @ 8:47 am
Here are some photos from the Superdry New York store launch party which was held last night. The store was closed to the public from 6PM onward and open only to invited guests and press to see the full set of apparel, bags, accessories, and jeans. I was told that folks from the UK (Superdry’s headquarters) were at the event to see the opening of the company’s first dedicated Superdry outlet. The store itself is huge (one of the largest single clothing retailers along Broadway) and the inside is outfitted with unique clothing shelves that were branded and made to look like they were picked up at the junkyard.
While people were mingling and having food and drinks, I looked around at their line and was impressed with their line of jackets, some of which I don’t recall seeing at their online store at Cult. In any case, I really wanted to try them on but I felt a bit weird doing so at the opening party, so I’ll probably head back in at a later time and let you know how they feel.
The attention to detail even came down to the tags on the clothes as some items included a nice and beat-up aluminum piece to take home after purchase. Overall, the store is worth a visit and inside you’ll find a wealth of great clothing and accessories options for this coming winter. If you aren’t in NYC, here are some photos you can check out.
August 21, 2009 @ 6:56 pm
Superdry, the clothing company created in 2003 by James Holder and Julian Dunkerton, has officially crossed the ocean into the US market. The first Superdry store on US soil has opened in LA at the Hollywood and Highland Center and it carries the full line of Superdry and some Breed apparel as well.
In the coming months, Superdry will be crossing the continental US and opening a store near NYU in New York City. Stay tuned for more info!
August 16, 2009 @ 10:44 pm
FYI: If you’re looking for another Superdry retailer in New York City, look no further than Macy’s Herald Square. The small, dedicated Superdry section is located on the 1 1/2 floor on the 7th Avenue side of Macy’s (it’s in the mens section).
Visit the Superdry website for more product info.
June 25, 2009 @ 10:40 am
Just a heads up: Ark Clothing is having a massive sale at the moment and they currently have the Superdry Mini Kit Bags on sale for only about $35 USD. The bags come in black, white & gold (shown above), white, and white & black.
I did a review of the regular-sized Kit Bag back in November 2007 and I still believe the bags to be some of the most durable on the market. Just keep in mind that this deal at Ark Clothing is for the Mini Kit Bag which should be a good size for most people going on short trips. If I had a choice back then, I would have chosen the Mini Kit Bag instead of the regular-sized Kit Bag because of convenience in carrying it around (the regular Kit Bag is a bit too large).
June 15, 2009 @ 7:10 pm
As I mentioned yesterday, I came across a store in Midtown Manhattan that stocked Superdry. The store was closed at the time so I didn’t get a chance to see whether or not they had a full line of Superdry or if it was just used on the mannequin in the window, but today I had the chance to stop by and I can tell you without a doubt that there really is a Superdry retailer in New York City.
The store that stocks the brand is called Ziani Sport and it’s located at 1400 Broadway (see map below). I went in and saw Superdry tees, shirts, shorts, and sweat pants but I did not see any bags, accessories, jeans, or shoes. However, this probably doesn’t mean that the store won’t stock those items in the future. From what I gathered, it’s a pretty posh space and I sort of got a bit nervous in there with them hovering over you to make a purchase. In any case, it’s just nice to know that Superdry is a bit closer to home. It’s certainly weird to think that I used to work for the company. :P
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June 15, 2009 @ 1:26 am
I’ll let you know where tomorrow. This fully took me by surprise today as I was walking around Midtown.
