Google gets directions wrong in Subway advertisement

November 14, 2008 @ 10:08 pm

You may have read news reports about it or actually seen this with your own eyes if you live in New York, but in case you don’t know, Google continued their takeover of major city trains with their latest ad campaign covering an entire NYC Subway line (the previous cities that Google did this to were Chicago and San Francisco).

Google advertised on the S shuttle train that runs between Times Square and Grand Central Station with these full-body cover-ups showing the infamous Google Maps mascot (yellow man) and a big URL pasted on the other side of the train.

According to Advertising Age, the directions given inside the trains for directions to Madison Square Garden via Google Maps transit is wrong. Oops!

The directions tell people to take the 1/2/3 trains from Grand Central to 33rd Street and then walk — the only problem is that the 1/2/3 trains don’t run from Grand Central. They run from Times Square. It’s not the biggest mistake (I mean, the stations are only one stop away on a shuttle train), but it is a major mistake considering the scale of these ads.

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