When Nike finally announced a true self-lacing shoe for the mass market earlier this year, they did so without saying how much it would be. Some assumed it would be on the premium end, putting itself up there with the best of Nike's offerings. Well, they were sort of right. They certainly are on the premium end. But how much exactly? Well, let's say $720.
You read that correctly. Nike's HyperAdapt 1.0 (THE FIRST VERSION, MIND YOU) will retail in 3 variations for $720 each.