PBS NewsHour did some investigating into the Trump brand and found evidence that this election season has really hurt the Trump brand. But of course, when Eric Trump was asked, he saw it as a "net neutral" effect, essentially tossing aside all the negative things people have associated with the Trump name. The biggest sign pointing to the Trump name no longer holding its own is the fact that the new Trump hotel in Washington DC is actually called a Scion Hotel. What a joke man. This entire family is living in some reality distortion field.