You know this means something! In the 34 years that USA Today has been in publication, the Editorial Board of the newspaper has never endorsed any particular Presidential candidate. It has been their policy to have a no-endorsement role in elections while other newspapers and news networks gladly choose sides.
But now, for the first time in those 34 years, USA Today is sort of breaking that rule. They aren't endorsing any candidate, but they sure are telling you not to vote for Trump.