This is dumb, right? I mean, I'm just going to come out and say it. This is just poorly thought out. Sure, the idea of a self-folding/unfolding duvet cover sounds good, but hardly anybody I know ever gets up in such an already-elegant fashion where the duvet is neatly folded so that a self-inflating machine can puff itself up to put things back in place. You know, everything just lining up perfectly every morning. That's how everybody wakes up, no?
And the time it would take to get your phone, launch the app, press the button, and get this whole process started, you could have raised your lazy arms and grabbed the duvet yourself and completed the task in one swooping action. How lazy are we?
This is just another stupid invention on the ever-growing list of "smart" home objects that are just actually really stupid.