When did this start? I don't remember reddit AMA's having accompanying videos. I know they've done video promos but not actual video AMAs. Pretty cool. And two of my favorite comedians are featured in this one as well as in the traditional format on reddit too. Obviously, this AMA is centered around the release of Key & Peele's new movie Keanu. I can't wait to see this. It's gonna be dumb silly and fun I bet!
So it's pronounced "yifee". Really interesting read on one of communities best uploaders of digital media over the last few years.