WOW! If this is true, this would potentially disturb the camera market I think. DJI has been clearly readying itself to enter the camera market with their advancements in camera technology and all sorts of accessories for film-making. A hand-held camera in mirror-less form factor makes sense and would not be a far stretch for the company who owns a majority stake in Hasselblad. I’d be very interested in how this gets priced and whether or not it will force drastic pricing changes to the camera market.
This is weird. The problem with Hasselblad these days is that they don’t actually make cameras worth using anymore (at least compared to other options on the market). They are 100% riding on the name brand and the fact that everybody seems to know they were the camera brought to the moon. Umm…ok. But this isn’t even a re-issue of the film camera brought to the moon. This is just…a new camera that has a moon plaque on the side of it…? There is literally nothing about this camera that relates to the moon landing. I would even argue that the Hasselblad name from the Moon landing is vastly different from the Hasselblad name now.
Cyclist and photographer Keith E. Morrison took the $9000 Hasselblad X1D medium format camera on the road and wrote an article on Bloomberg about his experience shooting with it. He was shooting mostly with the relative compact Hasselblad XCD 90mm f/3.2 lens which I took to mostly mean that I shouldn't expect any extreme low-light shots.
As one of the first medium-format mirrorless cameras on the market, I guess I was expecting the review to turn out exactly as it did: Impressive image quality, but hard to use given battery life and center-point auto focus (not to mention that it's contrast detection which sort of sucks).
But for $9000, this is a good start I guess. I can't wait for this market to mature so that a medium format mirrorless is something I'd consider buying for sub $4000. That would be amazing.