Holy crap, so much water used to make one hat. :(
You have to watch this wonderful short profile of Gary Leffew, a real rodeo cowboy, shot by Joris Debeij (I am Los Angeles) and originally published by The New York Times. It gives a glimpse into a life that is truly American in spirit but has faded in interest over time as modern technology and changes in life have taken over. It's a beautifully shot portrait of this area and the people that keep this lifestyle alive.