The world is weird man.
How is this kid not more famous?
Heh, this is the best random article I've read all week. Vox writer Estelle Caswell and Sarah Frostenson take a look at the appearance of "Grey Poupon" in music, specifically rap music. I remember seeing Grey Poupon commercials a lot when I was younger but I couldn't remember the last time they ran an ad recently. Despite that hiatus from TV, it seems like Grey Poupon is still as popular as ever -- at least in the hip-hop world. The phrase "Grey Poupon" pops up a lot in rap music and has sort of seen a big resurgence ever since 2007.
If you're wondering why, the two biggest reasons are that 1) it is seen as a status symbol ("fancy" mustard for those who are a bit higher brow than the rest) and 2) it is a great rhyming lyrical tool.
If you enjoyed the video above, you can listen to all the wonderful music featured in it using the Spotify playlist below.
"Lotta new guys coming out are sound-alikes," Sha Money told me. "This was something that didn't sound like anything. They're coming in with their own lingo—I'm hearing new words I ain't never heard in the streets. And they had a swag with 'em that was like: Okay, this is a new era. This is the next generation, clearly. I was just mesmerized by the whole persona. They were looking like the New York that I know. A lot of artists don't capture New York no more, but here's someone in the streets of Brooklyn, in their neighborhood, giving you that raw look, how it really looks." Bobby Shmurda had been discovered.