Every year that they've been in business, Cards Against Humanity has taken a very amusing anti-Black-Friday stance with projects that seemingly confuse the best of business minds. One year, they sold literal bullshit and made thousands of dollars as people ate the idea up. And it's not like Cards Against Humanity is trying to pull a fast one either. They literally lay it all out in plain words -- YOU ARE GIVING US MONEY TO BUY LITERAL BULLSHIT IN A BOX SHIPPED TO YOUR HOUSE.
Another year, Cards Against Humanity raised the price of their awesome card game instead of discounting it like most other retailers. And yet again, the company had thousands of people buying in even after telling them that this sale was increasing the price.
In some ways, CAH is being very transparent about their intentions and for the sake of a few laughs, they somehow manage to convince people that this might be a good project to spend their hard-earned money on. This year, they are literally digging a hole for no reason. Not to build anything, not to help any community out -- just a massive protest of the way in which people spend their money. You can read about it here.
From their short FAQ, they write:
Why aren’t you giving all this money to charity?
Why aren’t YOU giving all this money to charity? It’s your money.
Ah, no truer words have ever been spoken. It's up to you where your money goes. And so long as your money keeps going to CAH, they will keep digging...