I’m actually reading Christian Rudder’s Dataclysm: Who We Are (When We Think No One’s Looking) right now. Here in this video, he talks about some of the key points that he’s come across in both writing the book and tending to the data that comes from running OkCupid (one of the largest dating websites in the world). Those trends have been tracked on OkTrends for quite some time now and the book so far has been very enlightening in many different ways. People aren’t always who they seem, even if they say it to your face.