WOW! If this is true, this would potentially disturb the camera market I think. DJI has been clearly readying itself to enter the camera market with their advancements in camera technology and all sorts of accessories for film-making. A hand-held camera in mirror-less form factor makes sense and would not be a far stretch for the company who owns a majority stake in Hasselblad. I’d be very interested in how this gets priced and whether or not it will force drastic pricing changes to the camera market.