Who didn't see this coming? I mean, Xiaomi already makes a GoPro competitor and they're based in China, home of the copycat tech industry -- so why wouldn't this have come out? I mean, look at this thing. The specs are impressive and so is the initial demo video below.
4K video on a drone for under $500? Even if this isn't the DJI killer on usability alone, it sure as hell will put some pressure on DJI and other major drone manufacturers to not only innovate faster but also keep prices low. If the action-camera industry is any indication, having Chinese competitors in the market is going to be great (a great flood of products at cheap prices!).